I create original accessories and artwork through my passion project, Granola Fairy. I love working with repurposed materials, giving fabric a second life through textile projects and creating hand-cut collage with vintage materials.
I have developed the creative direction, including branding, product design, digital marketing, and merchandising. I designed the Granola Fairy website to be immersive, playful, and user friendly.
Website Design + Ownership: Sofia Marinucci
Marketing
Content creation + creative asset development
Organic + paid campaigns
Community led marketing strategy
Website
Creative website development
E-commerce management
Integrated email subscriber base
Creative
Brand identity + collateral development
Original product design and production
Curated merchandising
