The Residences at Nikki Beach Resort & Spa Antigua is a luxury beachfront branded residential and resort development located on Jolly Beach along the west coast of Antigua. The development brings together private ownership, internationally recognised hospitality and Nikki Beach’s signature “Celebration of Life” philosophy in a vibrant, effortless and distinctly unscripted island setting.
I managed organic social media marketing initiatives, achieving a 12% engagement rate, 160,000 organic views, and supporting lead conversion with 600+ website user visits.
Marketing
Creative asset development
Organic + paid campaigns
Social Media
Community management
Partnership and Nikki Beach network engagement
Strategy
KPI analysis + performance reporting
Monthly content marketing strategy