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Hello!

I’m Sofia. I am a digital marketer and artist with a sharp attention to detail and a creative edge.

I have a diverse background in digital marketing, communications, content management and visual design.

I have completed my Honours BA in English Literature at the University of Guelph. I am also the recipient of the Sheridan College Art Fundamentals Certificate.

I have over five years of progressive experience in the marketing industry, an extensive self-taught creative skillset and a strong entrepreneurial spirit. I’m passionate about accomplishing marketing goals through strategic communications, compelling content and striking branding. More of my interests include cooking, reading, crafting, design, and enjoying nature.

I am currently located in Victoria, BC.

Resume
Portfolio
LinkedIn

    • Digital design and content development

    • Event coordination and promotion

    • Strategic campaign development, coordination and execution

    • Social media management & digital marketing

    • Email marketing campaign development and strategy

    • E-commerce website and content management

    • SEO and keyword optimized marketing communications

    • In-store merchandising

    • Merchandise and lifestyle photography

    • Adobe Creative Suite, Figma, Canva

    • Squarespace, Shopify, Wordpress, Wix

    • Microsoft 365 + Google Workspace

    • Mailchimp and email management platforms

    • Hubspot, Hootsuite, Buffer

    • Meta Business Suite

    • Semrush SEO

    • All major social media platforms

    • Creative copywriting, corporate and PR communications

    • Development and delivery of consistent brand voice and tone

    • Copy editing and review

    • Captivating short copy (i.e. email newsletters, social media, e-commerce) and informative long copy (i.e. website content, internal memos)

    • Liaison with multiple stakeholders and clients

    • Fine attention to detail and design in creative projects

    • Design and creative asset development

    • Tactical Skills

      • Garment and accessory sewing and mending

      • Hand-cut and digital collage

      • Linoleum printmaking