Events

From local brand activations to buzzing meet-and-greets with award winning artists, I’m passionate about connecting communities to the culture they love.

More coming soon

Meet & Greet: mgk at Sunrise Records

August 6 2025 • Mississauga Ontario

In support of mgk’s new album Lost Americana, Sunrise Records partnered with Universal Music to host an in-store Meet & Greet experience. I worked with the marketing team at Sunrise Records to bring this project to life — from stakeholder liaison to creative development and event analytics.

    • Development of creative event assets, copywriting and PR in coordination with Universal Music

    • Ontario targeted email segment

    • Collaborative Instagram posts with Universal Music (combined reach of over 137k followers) and Square One (combined reach of 60.5k followers)

    • Coordination with Universal Music and mgk’s team

    • Liaison with Square One Shopping Centre Marketing and PR teams

    • Additional coverage from broadcasters including CTV and Much Music, plus organic UGC

    • Original event post accrued 48k views and 800 shares, with the event selling out in under 48 hours

    • Growth metrics surged in the days surrounding the event: +271% follows, +124% reach, +173.2% views

    • Leveraged the large influx of UGC across social media platforms through reposts and #FeatureFriday content pillars, including a UGC TikTok that accrued over 440.8k views

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