T. Kettle was a Canadian-owned specialty tea retailer active in 40+ locations across Canada, specializing in loose-leaf tea blends and teaware.
I led creative content production, developed digital marketing campaigns, and collaborated on community-led marketing initiatives across a national email and social media audience.
Social
Content creation + asset development
Organic + paid campaigns
Community led marketing strategy
Email + Web
Email campaign management
Email copywriting and blog posts
Creative newsletter design
Creative
Creative production
Commercial photography
Curated merchandising
Brand Activation: T. Kettle Mother’s Day Pop-Up
May 3 & 10 2023 • Toronto Ontario
As part of RBC Royal Bank Plaza’s Summer Series, I worked with the T. Kettle team to develop a Mother’s Day Pop-Up in the heart of Toronto’s Financial District in collaboration with Colliers and Coveted Co.
-
Merchandise display design
Development of print collateral and event sampling signage
National email marketing
Geo-targeted Instagram posts and reels
-
Coordination with Colliers and Coveted Co.
Liaison with Royal Bank Plaza marketing and operations teams
-
Delivered 500 cups of tea, leveraging morning foot traffic in Toronto’s financial district
RBC Plaza T. Kettle store foot traffic surged in the following weeks, including strong redemption of event coupons
