Sunrise Records is a Canadian music and entertainment chain with over 80 physical locations across Canada. Since 1977, Sunrise Records has been connecting communities to the culture they love, preserving the appreciation for physical media in an increasingly digital world.
I created content distributed to a growing audience of 80,000+ email subscribers and managed a digital community of over 63,000 social media followers.
Marketing
National content marketing strategy
Paid + organic campaigns
Email campaign development
Brand + Creative
Creative asset development
Branded event activations
Brand identity enhancement
Strategy
Festival partnerships
High-list celebrity meet & greets
JUNO Awards partnerships
Meet & Greet: mgk at Sunrise Records
August 6 2025 • Mississauga Ontario
In support of mgk’s new album Lost Americana, Sunrise Records partnered with Universal Music to host an in-store Meet & Greet experience. I worked with the marketing team at Sunrise Records to bring this project to life — from partnership liaison to creative development and event metrics.
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Development of creative event assets, copywriting and PR in coordination with Universal Music
Event and Lost Americana new release promotional material
National email marketing
Collaborative Instagram posts with Universal Music (combined audience of 137k+ followers) and Square One (combined audience of 60.5k+ followers)
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Coordination with Universal Music, and mgk’s team and PR
Additional coverage from broadcasters including CTV and Much Music, plus organic UGC
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Original event post accrued 48k views and 800 shares
Sold out event in 48 hours
Growth metrics surged: +271% follows, +124% reach, +173.2% views
Leveraged the large influx of UGC across social media channels, including UGC accruing 440.8k+ views
